This Jameson ad gets right to the point by promising you will be able to slow down and enjoy the time you have in the day by drinking their famous Jameson Irish Whiskey. The caption “Rush Hour Chicago” tells the reader that the environment can be fast paced, chaotic and in a swirl of a whirlwind yet once you sit down and have a sip of Jameson Whiskey, everything around you will not matter or be a second priority. The ad appeals to our culture very obviously; who doesn’t enjoy a drink or two at the end of a long day? Whether it’s wine, whiskey or a simple beer, a whole lot of people in our society like to go and have a drink to wash their daily stressors away. And what’s better than sharing a drink with a friend? The ad promises that you will have a moment of peace to talk to friends and get your mind of your busy job; it promises that things will slow down and you can just put on the auto pilot – notice the caption near the bottom of the ad “Jameson Irish Whiskey. What’s the rush?”
The ad promises you will have a good time drinking Jameson Whiskey; notice all four people at the table are smiling and look like they don’t have a care in the world. The ad tells you that Jameson Irish Whiskey will make everyone happy. Also, the ad is aimed at the biggest audience possible – businessmen and women across the country. Notice that these people aren’t sitting in a high class restaurant drinking wine with their pinky finger outstretched and they aren’t drinking the alcohol out of a brown bag outside of 7-eleven. They are sitting at a table, right outside of their favorite restaurant or bar. They are all your everyday, middle class citizens, sitting down sharing a common yet quality whiskey and they are enjoying it; why shouldn't you?
Remy, you said it all. What i noticed most about this ad is how in all the midst and stress of rush hour, this drink can slow down reality and think about the positive events in your life, rather than the negatives. Also, the traffic is in a blur, which builds on the appearance of how fast paste rush hour can be. Even the walkers on the right side of the ad are blurred as if they are moving 100 mph to get to their destination. Good job
ReplyDeleteIn this ad, everyone is smiling and enjoying themselves, but let's face it when alcohol is consumed this is not always the case. Most of the time drinking leads to horrible things and it causes people to make bad descisions that have the potential to affect the rest of their lives. If anything, drinking makes you lose friends instead of gaining friends. Instead of having someone "enjoying" a drink among themselves, the creaters of this ad chose to display a group of friends to make drinking whisky look like fun.
ReplyDeleteIf anything, drinking whiskey makes everything seem like a blur. It is interesting to point out that the ad is also appealing to the desire for affiliation, friendship, and sex. Why are the two men sitting down and the two women standing up? Do you think this advertisement is directed towards men or women? It would also be interesting to further develop the meaning/s behind "What's the rush?". Besides the literal rushing crowds surrounding them, do you think this at all could be applied to the rush of meeting a woman or the rush of a career?
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