This Jameson ad gets right to the point by promising you will be able to slow down and enjoy the time you have in the day by drinking their famous Jameson Irish Whiskey. The caption “Rush Hour Chicago” tells the reader that the environment can be fast paced, chaotic and in a swirl of a whirlwind yet once you sit down and have a sip of Jameson Whiskey, everything around you will not matter or be a second priority. The ad appeals to our culture very obviously; who doesn’t enjoy a drink or two at the end of a long day? Whether it’s wine, whiskey or a simple beer, a whole lot of people in our society like to go and have a drink to wash their daily stressors away. And what’s better than sharing a drink with a friend? The ad promises that you will have a moment of peace to talk to friends and get your mind of your busy job; it promises that things will slow down and you can just put on the auto pilot – notice the caption near the bottom of the ad “Jameson Irish Whiskey. What’s the rush?”
The ad promises you will have a good time drinking Jameson Whiskey; notice all four people at the table are smiling and look like they don’t have a care in the world. The ad tells you that Jameson Irish Whiskey will make everyone happy. Also, the ad is aimed at the biggest audience possible – businessmen and women across the country. Notice that these people aren’t sitting in a high class restaurant drinking wine with their pinky finger outstretched and they aren’t drinking the alcohol out of a brown bag outside of 7-eleven. They are sitting at a table, right outside of their favorite restaurant or bar. They are all your everyday, middle class citizens, sitting down sharing a common yet quality whiskey and they are enjoying it; why shouldn't you?
